by Nishan Singh | Last updated Oct 17, 2019 | B2B Marketing
Creating an efficient B2B marketing strategy is not as simple as some may assume. Many companies are doing it completely wrong or not using it to its’ fullest potential. To boost your B2B marketing strategies to its fullest potential you need to follow a strategic...
by Nishan Singh | Jul 26, 2018 | Sales Enablement
An important fact to remember is that 70% (aligned to achieve) of prospects buying decisions are made before they talk to the company. If so which department of your organization truly has a more significant impact on the actual sale? Sales or marketing? The answer...
by Nishan Singh | Jul 25, 2018 | B2B Marketing
Businesses often fail to see the critical and intricate connection between a marketing and sales team. A marketing team sets the foundation for a sales team to effectively do its’ job and achieve its’ goals. While a sales rep is more focused on one individual at a...
by Nishan Singh | Jul 24, 2018 | Digital Marketing
The 21st century has brought with it an era of rapidly evolving new technologies, consumer expectations and a complete shift in the process of buying and selling services or products. It has also become evident that users are now browsing the internet more than ever...
by Nishan Singh | Jul 10, 2018 | Website Development
You recently got a new website with a beautiful design, a showcase of your products and services, a well-crafted Call to Action (CTA) buttons asking people to buy your products/services and all the reasons why people should choose you over your competitors. However,...
