by Nishan Singh | Oct 21, 2015 | Business Owners, Online Marketing, Planning, Strategy
Effective marketing requires a very good understanding of your target customer. Begin by writing the name of your target market, e.g. “Lower Hutt businesses of 5+ employees.” Then ask yourself these 13 questions to help you describe your customers and their behavior....
by Nishan Singh | Last updated Jul 11, 2022 | Effective Advertising, Marketing Communication, Sales Tips
Jim Rohn, a great business philosopher once said in a lecture about communication, “to be a master communicator, all you’ve got to do is follow this simple three-step process: Have something good to say Say it well Say it often And although he said this in the...
by Nishan Singh | Mar 24, 2015 | Effective Advertising, Sales Tips
Most companies don’t have a problem selling their services or products once they get an audience. If you’re a salesman who lands the appointment and can fill the prospect’s basic needs, then you’ve got a good shot at making the sale. If...
by Nishan Singh | Mar 24, 2015 | Marketing Strategies, Sales Tips
Develop These Six Critical Traits…And Success Will Surely Follow. Being general business sales and marketing consultants allows us the opportunity to encounter almost every business situation imaginable. We regularly consult at least 30 businesses a month from...
by Nishan Singh | Last updated Jul 11, 2022 | Marketing Communication, Marketing Strategies
There are two factors at work in a prospect’s subconscious mind when he’s considering doing business with you: confidence and risk. Your job in advertising is to raise confidence and lower risk. If you successfully do that, you’ll sew up all the...
