Google Analytics 4 (GA4) Migration
The existing analytics platform will stop collecting data from July 2023, and GA4 will take over. It’s time to embrace the future of analytics with GA4.
Transition your web/app analytics to GA4?
Are you currently using Universal Analytics to track data for your website and mobile app? You will need to migrate to GA4 and start collecting historical data before UA is phased out. The existing analytics platform will stop collecting data from July 2023, and GA4 will take over. If you implement Google Analytics 4 now, you will be able to gather the historical insights that you need to measure your results over time when Universal Analytics stops processing hits.
Our team can help you make the switch seamlessly, and get hands on with GA4 to use it to its best potential.
Here is what you can expect with our GA4 migration services:
- A comprehensive audit: An audit of your current measurement requirements
- Measurement Model: Understand your tracking needs and build custom reports and dashboards. Build a measurement model, and reporting requirements (audiences, events, custom reports, dashboards).
- Implementation: Configure your Google Tag Manager, GA4 and integrations with Google Ads, Search Console and CRM.
- Ready for Insights: Get you up to speed with all the changes and updates in the new version.
Google won’t be making any further improvements for the old version. From July 2023, standard Universal Analytics properties will stop collecting data. You will be able to see Universal Analytics reports for a period of time after July 2023, but new data will only be collected by Google Analytics 4 properties.
If you want to start taking advantage of the new platform’s capabilities, then migrate to GA4. Moreover, this platform is the future of Google Analytics.
While most companies are scrambling to use GA4 effectively, you can get a competitive edge by starting now. Our team can help you migrate from Universal Analytics to GA4 in no time. Get the most out of this platform and have an edge over your competitors.
Meet the next generation of Google Analytics
Google’s updated analytics platform is all set to help you better measure traffic and engagement across your website or mobile app. If you are already using Universal Analytics then you should migrate to GA4 as soon as possible. Migration can seem challenging, however when set up properly you can take advantage of GA4’s features to track your data accurately.
Use machine learning to unearth insights about the customer journey across platforms and devices.
Leverage enhanced, seamless integrations with Google’s advertising platforms across devices to optimize campaign performance and drive greater marketing ROI
With less reliance on cookies and IP address, GA4 is privacy-focused helping organizations comply with technology changes and new regulations around user data and privacy around the world
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Common Questions Around GA4
What is GA4
Google Analytics 4 or GA4 is the newest version of Google Analytics to support the measurement needs of your website or app. The new update includes features to efficiently track user engagement, behaviour, and customer journey. GA4 has enhanced integrations with Google’s advertising platforms to optimize performance.
How do I know if GA4 is working?
To verify that the tag is working, visit your website and check to see that your visit is being registered in the Real-Time reports.
Does GA4 have views?
There is no “view” level section of GA4. In traditional Universal Analytics there are three levels (Account, Property, and View), GA4 only has Account and Property levels.
What is the difference between GA4 and UA?
One fundamental data collection difference between Universal Analytics and Google Analytics 4 is Events. Universal Analytics hit types consist of event, ecommerce, page views or social hits. On the other hand, in Google Analytics 4 any and every interaction is captured as an event. Each hit type in the Universal Analytics property is an event in Google Analytics 4.
Can I have both Universal Analytics and GA4?
Yes, you can use UA as the main reporting platform while you start collecting data with GA4. Once you have enough data collected, you can complete your migration.
Will Universal Analytics be discontinued?
Universal Analytics will phase out by July 1, 2023 by Google and will be replaced by GA4.
Can I merge my historic UA data with GA4 data?
No, as they both have fundamentally different data structures. Hence, it is imperative that you get started with GA4 and start collecting historical data for when needed.
Will I be able to see my historical data?
After July 1, 2023 you will be able to access your historical data in your Universal Analytics property for at least 6 months. When this grace period ends, this data will no longer be available in Google Analytics.
Who is GA4 for?
This platform is for everyone. If you are already using Universal Analytics for data tracking and measurement then this is for you.
Do you provide GA4 training
GA4 provides new and improved capabilities to track and analyze data across various platforms. If you want to get familiar with Google’s newest version and make the most out of it we can help. Our GA4 training can enable you to work with the latest version of Google Analytics confidently.
This training will introduce you to the new GA4 platform and event-based data structure. You will learn how to update from the current Universal Analytics platform to GA4. You will also get acquainted with the new capabilities and features to use them efficiently for data collection and analysis.