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How to Create User Personas for Your Mobile App?

How to Create User Personas for Your Mobile App?

by Akshata Shirsath | Last updated May 16, 2022 | App Development, Planning, User Experience

Users are always looking for technology that makes their life easier. When downloading an app, people expect that the app will give them a smooth experience and cater to their specific needs. Businesses developing an app have to consider their target audience first....
How to Optimise Mobile Apps Using ASO and SEO?

How to Optimise Mobile Apps Using ASO and SEO?

by Akshata Shirsath | Last updated May 16, 2022 | App Store Optimization, Business Owners, Marketing Strategies, SEO

Just like websites need optimization to be more visible on SERP, so do mobile apps. New apps are introduced frequently on app stores. According to Statista, as of June 2020 there were 2.96 million apps available on Google Play Store and 4.37 million apps were...
Best practices for B2B Marketing with LinkedIn

Best practices for B2B Marketing with LinkedIn

by Akshata Shirsath | Last updated Mar 25, 2021 | B2B Marketing, Business Owners, Content Marketing, Social Media Marketing

LinkedIn has become a powerful social media tool for various businesses to reach their potential buyers or clients and other professionals. It has evolved to be much more than just a platform for recruitment. B2B companies can leverage various features available on...
How to Evaluate a Website User Experience?

How to Evaluate a Website User Experience?

by Akshata Shirsath | Last updated Mar 23, 2021 | User Experience, Website Development

User experience or UX is an important factor in making a website successful. Audiences coming to your website need to have a great experience where they can easily access all the information they need. A website should not only be aesthetically pleasing but also be...
This Could Be Why Your Website Is Not Showing Up on Google

This Could Be Why Your Website Is Not Showing Up on Google

by Akshata Shirsath | Last updated Mar 18, 2021 | Digital Marketing, SEO, Strategy, Website Development

A website is at the core of any marketing and advertising efforts. Businesses invest a lot of time and resources in building their website. It can be disappointing when your website does not show up on Google’s search results page. If your website is not showing on...
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